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About us

The store

Wilde Ones is a long-standing independent store based on the iconic Kings Road, in the heart of Chelsea, London, UK.  Emerging out of the legendary Kensington Market and Blue Bird Garage in 1991, both the epicentres of London fashion, it soon grew and blossomed into a unique ramshackle emporium, consistently expanding and refining its remarkable collections sourced from around the world.

The merchandise

We specialise in authentic Native American jewellery and artefacts sourced directly from Zuni, Navajo, Hopi, Yaquima, Apache and Sioux artists; exclusive crystal jewellery from UK and European designers; a vast array of high grade minerals from all over the planet; and innumerable other products such as incense, clothes and interiors.

The team


Guru Greg


The Wizard


The Preacher


The Enlightened